Sole marketing professional with 3+ years owning brand strategy, creative production, campaign execution, and international event marketing for two B2B tech brands simultaneously.
International trade shows: NAB · IBC · MPTS · ITB · CANTO and more
01
Two Brands, One Marketer
At WMVision, I function as a full marketing department, owning strategy, creative, content, campaigns, and events for two distinct product lines serving entirely different audiences and industries.
Brand 01
WMVision
B2B broadcast technology company providing live camera systems, cloud infrastructure, and weather content to TV stations and media organizations. Complex technical products requiring clear, trust-building communication.
Audience → TV Stations · Broadcasters · Media Companies
Brand 02
TravelTV
Tourism-focused live streaming platform connecting destinations with travelers through live cameras, smart TV apps, and broadcast distribution. Warmer, lifestyle-forward brand voice targeting a completely different buyer.
Managed end-to-end email campaigns via Zoho Campaigns to a list of 26,000 contacts, from strategy and copywriting through segmentation and performance analysis.
Average Open Rate
B2B industry avg: ~17%
20.4%
Click-to-Open Rate
7.96%
Total Emails Sent
133K+
List Size
26,000
Social Media Growth
Independently managed organic social strategy across Instagram, Facebook, and LinkedIn, building content calendars, graphics, copywriting, and analytics reporting from scratch.
Instagram Reach Increase
954%
Facebook Reach Increase
756%
Facebook Interactions
+709%
LinkedIn Engagement Rate
4.62% CTR · 21% follower growth
10.95%
03
Print & Sales Collateral
Every piece below was designed, written, and produced independently using Adobe Creative Suite, from initial concept through print-ready files.
WMVision
Technical Product Overview
Two-page technical one-pager translating complex camera hardware and cloud infrastructure into clear, customer-facing language. Covers requirements, hardware specs, and output capabilities with product photography.
WMVision
Video Mailer
Premium physical direct mail piece with an embedded 7" video screen. Designed all four panels for a high-touch sales tool sent to broadcast prospects.
WMVision
Branded Mousepad
Trade show swag item featuring a polaroid-style photo layout showcasing real camera locations worldwide: Bahamas, Switzerland, Sedona, Michigan.
TravelTV
Customer Testimonials Sheet
Social proof one-pager featuring client quotes from real tourism partners alongside TV broadcast screenshots. Balances editorial layout with strong visual evidence of the product in action.
TravelTV
Trade Show Collateral System
Complete suite of coordinated trade show materials: trifold sales brochure, M-panel booth graphic, and 8-foot banner, designed to work as a cohesive booth experience across national and international events.
04
Trade Show & Event Marketing
End-to-end ownership of national and international events
From booth design through on-site execution, I plan and manage every element of WMVision and TravelTV's trade show presence, coordinating vendors, suppliers, shipping logistics, and travel for events across the US and internationally.
National Association of Broadcasters Las Vegas, NVBroadcast
International Broadcasting Convention AmsterdamInternational
Media Production & Technology Show LondonInternational
Internationale Tourismus-Börse BerlinInternational
Caribbean Association of National Telecommunication Organisations The BahamasInternational
State & Regional ShowsDomestic
Booth Design
Full creative direction and production of all booth graphics, panels, and banners using Adobe Creative Suite.
Logistics
Vendor relations, supplier orders, and booth material shipping coordination across domestic and international events.
Travel Planning
Full travel logistics management for team attendance at national and international trade shows.
Sales Enablement
Coordinating collateral, demos, and leave-behinds to support the sales team at every event.
05
AI Workflow Development
Each skill is a structured .md file, not a prompt, but a reusable system that encodes brand decisions, output formats, routing logic, and hard rules so AI output is consistent and production-ready without re-explanation each time.
Built a suite of custom Claude AI skills (.md files) that function as persistent, reusable prompt architecture, encoding brand voice, product naming rules, audience context, and output formatting so every AI-assisted deliverable is consistent and production-ready from the first draft.
Social Media Captions
Produces paste-ready captions for LinkedIn, Facebook, and Instagram across both WMVision and TravelTV. Encodes per-platform length rules, brand voice, canonical hashtag sets, and CTA patterns, with five real post references as voice anchors.
LinkedInFacebookInstagramDual Brand
Email Marketing
Generates Zoho Campaigns-ready marketing emails, field by field and paste-ready, for one-to-many sends across both brands. Covers event recaps, prospect campaigns, news-anchored value props, and pre/post-show outreach.
Zoho CampaignsEvent RecapsProspect Outreach
Trigger-Based Cold Outreach
Produces personalized 5-touch cold sequences for TravelTV prospects when a buying signal fires: a hotel acquisition, new GM hire, or exhibit opening. Outputs a custom Touch 1 and the Reply.io fields that drive Touches 2 through 5. Co-built with Kyle.
Reply.ioTravelTVSales SequencesPersonalization
One-Pager & Graphic Briefs
Generates structured design briefs covering copy and visual direction for every customer-facing one-pager, datasheet, and leave-behind. Routes between Express-draft-first and brief-only workflows, referencing 12+ canonical layout patterns from the real print catalogue.
Adobe IllustratorInDesignAdobe ExpressPrint
Trade Show Collateral
Two-skill system covering the full trade show stack. The handouts skill owns postcards, trifolds, and custom pieces with per-show content focus (NAB, ESTO, CANTO). The large-format skill covers booth backdrops, M-panels, and retractable banners, producing briefs and SVG wireframes for Illustrator hand-design.
Booth DesignTrifoldsPostcardsLarge Format
Brand & Org Context
The foundational skill all others reference, encoding brand architecture, product portfolio, ICP definitions across four TravelTV segments, voice rules, competitive landscape, and a proof library of real customer outcomes. Co-built with Kyle as the single source of truth across all AI workflows.
Both explainer videos were produced entirely in-house, from concept and script through final edit, with no agency, no videographer, and no outside production support.
WMVision
Product Explainer
A 2-minute explainer introducing WMVision's camera system to broadcast prospects. Scripted, edited, and produced solo using existing camera footage, with no external production support.
ConceptScriptwritingEditingPremiere Pro
TravelTV
Product Explainer
A 90-second explainer for TravelTV's tourism platform. Same production process, entirely different brand voice: warmer, more aspirational, showing range across two distinct audiences.
